Druva isn't a backup company that bolted on security messaging. You built a cloud-native SaaS platform from the ground up — and Dru MetaGraph represents a genuinely differentiated approach your competitors can't replicate.
Rubrik went public and commands outsized media attention. Cohesity and Commvault merged, amplifying their resources. Veeam dominates mid-market. Eon is carving niche positioning. The narrative is shifting from "backup" to "cyber resilience" — where AI-driven threat detection and agentic automation define the leaders.
Salient PR confirms we do not represent — and will not take on — Rubrik, Cohesity, Commvault, Veeam, Eon, or any of their subsidiaries.
We're closer to a technology company that does media relations — and that changes everything about how we work and what results look like.
Our AI handles monitoring, classification, and research that consume 60-70% of a traditional agency's time. Your human hours go to strategy and pitching.
Shared media lists, shared pitch tracking, real-time visibility. No proprietary databases held hostage. No 48-hour response windows.
Your GEO + Content pillars stay in-house. We own Media Relations execution — with strategic counsel that strengthens all three.
Every pitch produces the kind of coverage that changes how reporters think about Druva — features, data-driven stories, and executive profiles.
Proprietary AI systems replace manual research and monitoring with intelligent pipelines that surface opportunities faster than any human team.
Enterprise-tier APIs with data isolation. No client data trains models. No proprietary info in shared environments. Every output passes human review. We hold ourselves to the same standard you hold DruAI to.
Concrete milestones with a 90-day checkpoint to evaluate results and calibrate forward.
Distinct positioning for each spokesperson — matched to the right opportunities with precision.
Strategic business case for proactive data security. What boards should ask their CISOs. Selective, high-impact moments — long-form features and keynote interviews where depth is a strength.
Lead proactive voice. Charismatic, forward-thinking, makes complex topics accessible. Podcasts, trend commentary, rapid-response. 3–4 rolling themes aligned to active media narratives.
Data-driven security authority. Breach response timelines, ransomware benchmarks, threat intelligence patterns. Grounded in specifics that earn trade reporter respect.
David Gildea (VP of Product, AI) and Badri Raghunathan (VP, Cybersecurity & Data Governance Products) activated over time. David's hands-on experience building DruAI makes him uniquely credible for the "AI practitioner" narrative.
Sustaining narrative presence in the 47 weeks a year without major news. This is where most agencies go quiet. We don't.
"The State of Cyber Resilience" — surveying 300–500 security leaders on data security in the age of agentic AI. Delivers immediate launch coverage, 6–12 months of proactive pitch fuel, podcast hooks, and data-backed thought leadership reporters actually cite.
When a breach or AI security incident breaks, reporters have a 2–4 hour window. Our AI flags events in real time. Pre-approved messaging and reporter relationships activate immediately — while your competitors schedule internal approval calls.
Deep roots in the security, developer tools, and enterprise infrastructure ecosystem — the world Druva operates in.
Nine billion-dollar companies. Series A through pre-IPO.
5 clients in WSJ. 8+ in Forbes. 4 in Fortune. 15+ in TechCrunch.
One reporter or small embargo group for major news. Chosen to deepen the right relationship.
10–15 reporters across tech, security, and trades. Tailored angle per outlet.
Day-of outreach to full list, prioritized by AI-identified beat relevance.
Post-launch amplification: Our AI matches announcement themes to emerging opportunities for weeks afterward. A DruAI launch becomes a citation source when reporters cover agentic AI next month.
6–10 meaningful placements across trade and tech press. 3–5 new reporter relationships. Measurable SOV improvement. At least one proactive feature without a launch driving it. We under-promise and over-deliver.
Continuous scanning and classification of thousands of sources to surface opportunities daily.
Real-time detection of Druva and competitor mentions across news, trades, podcasts, and social.
Weekly branded coverage reports generated automatically — no manual effort.
Task management, deadline tracking, and QA across client accounts.
Every output passes human review. AI drafts, humans refine. AI surfaces, humans decide. No client data trains models. Sensitive information never enters shared environments.
As a company building DruAI, you understand responsible AI deployment. We hold ourselves to the same standard.
No handoff. The people in this proposal are the people doing the work.
On every account — strategy to pitching to press releases. 10+ years, nine billion-dollar companies. Direct relationships at Forbes, Fortune, WSJ, TechCrunch. Five-star rated on Clutch and Google.
Day-to-day execution lead. Pitch coordination, media list development, outreach tracking, reporting. Works directly with Alex and the Druva team. The operational backbone.
3+ years at Ranger Finn (formerly Touchdown PR), a cybersecurity-focused agency. Led Securin and Vedera accounts. Bylines in Dark Reading, Security Magazine, VentureBeat, InfoWorld. BA in Journalism.
Pitch deployment coordination, AI system oversight, and quality assurance across automated workflows. Ensures the intelligence pipeline runs accurately.
The equivalent of three additional team members — running 24/7 across intelligence, monitoring, dashboards, and orchestration. Proprietary infrastructure we built. Included at every tier.
Data report research costs (survey fielding, vendor fees) scoped separately.